Owing to the proliferation of ads everywhere…on Facebook. Instagram. Pinterest. Snapchat. What’sApp. LinkedIn. IM. DM; We may be at peak advertisement on social media…in the US alone, 86 million users blocked ads valued at $20 billion last year.
- We live in a time of seismic CHANNEL PROLIFERATION and ADVERTISING EXHAUSTION.
Amazon, Instacart, and Grubhub will deliver your shoes, your groceries, and your take out Chinese within hours of your request.
- We live in a time of INSTANT GRATIFICATION.
There are rampant mental health issues, feelings of disconnection, teen suicide and isolation.
- We are living through a LONELINESS EPIDEMIC.
There’s a lot going on—which is why it makes a lot of sense to focus on a clear definition of your target market, a precise goal with your storytelling and a commitment to iteration.
As a non-profit storyteller, you are an orchestra conductor…in the middle of a busy, international train station. Remember, storytelling is an art and a science.Your understanding of your donors and your market are the science; the engagement experiences and the stories you offer your donors is the art. Your job is to integrate the art and science of storytelling and engagement to accomplish your goals.
And, if it doesn’t work, your job is to try again.