Why Now is the Best of Times for Storytellers
So, we know the noisy environment may at times be working against you, the non-profit marketer and storyteller. But there are several market forces forces working for you. Capitalize on them ...
Why This is the Worst of Times for Storytellers
Owing to the proliferation of ads everywhere…on Facebook. Instagram. Pinterest. Snapchat. What’sApp. LinkedIn. IM. DM; We may be at peak advertisement on social media…in the US alone, 86 million users blocked ...
Why We Tell Stories: To Promote Our Services
As a marketer, another goal of storytelling is to promote our product or services. We want our customers to see themselves in our stories. We hope our customers will share our ...
Why We Tell Stories: To Recruit New Members
Any communications or business development leader at a membership organization will tell you that member recruitment and member retention are of the highest priority. Think of a local chamber of commerce ...
Why We Tell Stories: To Recognize Funders
As nonprofit marketers, one of our primary storytelling goals is to recognize funders. And, as a fundraiser, part of the job is to make your donors feel great about their support ...
Nonprofit Storytelling, an Introduction
A few weeks ago, I had the opportunity to teach a Fundraising Fundamentals course on Storytelling. The perspective I bring to the topic is that of an executive leader in marketing ...
Ugly bathrooms are the worst
After we bought our home in 2004, one of the first things I wanted to do was renovate the two bathrooms. In 2019, I actually did it. The old bathrooms were ...
The promise of a pantry
“It's the hap-happiest season of all, With those holiday greetings, And gay happy meetings when friends come to call” – Andy Williams Thanksgiving is my favorite holiday. It’s all about the ...
My kid, the Starting Pitcher
We are a crazy, sports-obsessed family. Today, our team had a HUGE game. We thought about it for weeks and hoped it would go our way. And, today's big game had ...