Owing to the proliferation of ads everywhere…on Facebook. Instagram. Pinterest. Snapchat. What’sApp. LinkedIn. IM. DM; We may be at peak advertisement on social media…in the US alone, 86 million users blocked ...
As a marketer, another goal of storytelling is to promote our product or services. We want our customers to see themselves in our stories. We hope our customers will share our ...
Any communications or business development leader at a membership organization will tell you that member recruitment and member retention are of the highest priority. Think of a local chamber of commerce ...
As nonprofit marketers, one of our primary storytelling goals is to recognize funders. And, as a fundraiser, part of the job is to make your donors feel great about their support ...
A few weeks ago, I had the opportunity to teach a Fundraising Fundamentals course on Storytelling. The perspective I bring to the topic is that of an executive leader in marketing ...
After we bought our home in 2004, one of the first things I wanted to do was renovate the two bathrooms. In 2019, I actually did it. The old bathrooms were ...
“It's the hap-happiest season of all, With those holiday greetings, And gay happy meetings when friends come to call” – Andy Williams Thanksgiving is my favorite holiday. It’s all about the ...
We are a crazy, sports-obsessed family. Today, our team had a HUGE game. We thought about it for weeks and hoped it would go our way. And, today's big game had ...
As previously noted, I am obsessed with built-ins. The good news on that front is my obsession lends itself to adding charm, character and storage to our home. Combining this with a ...